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Job Description - Marketing and Sales Specialist 


Silverleaf Academy is revolutionizing education in Tanzania. We are positioning to become a leading education enterprise of pre-primary and primary schools in Tanzania, educating children aged 3-14. We aim to provide the highest quality of education at the most affordable price point, in pursuit of becoming the chosen education provider by most families in our target areas. 

Our unique pedagogy utilizes student-centered learning techniques that harness children’s innate creativity and curiosity, we deploy an inclusive tech-supported curriculum inside every classroom, and adopt an innovative team teaching and in-service training approach. We currently have two campuses in Usa River and Zanzibar. 


Position: Marketing & Sales Specialist 
Reporting to: CEO 
Location: Usa River, Arusha, Tanzania 
Contract: Full Time 
Start Date: Immediately 
Application deadline: 30th April 2022 



We are looking for a Marketing & Sales Specialist who will support Silverleaf in all marketing and communications related subjects, with the ultimate mission of increasing student enrollment and brand awareness across Tanzania. 

You will be entirely responsible for marketing, communications and sales, therefore, this role requires excellent creativity, customer relations, time management, organizational skills, technological prowess, personability, and adaptability. Perhaps most importantly, this role requires one to be a quick learner. It would be most beneficial for the applicant to have a passion for education and a strong sense of social mission, thrive in a fast-paced startup environment and excel at working autonomously. 



PR and Sales Generation

● Lead the annual students enrolment and marketing plans 
● Create and develop new innovative ways to communicate Silverleaf message to parents and other stake holders, to increase brand awareness and demand 
● Develop and manage streamline customer pipeline 
● Manage teachers/staff in community outreach discussions and meetings 
● Train teachers and other relevant staff on parent enrolment process 
● Manage and coordinate all consultants and staff related to marketing and sales activities ● Be Silverleaf’s agent towards external parties such as media, stakeholders, potential clients and build strategic partnerships 
● Plan, develop and deliver regular and dynamic marketing campaigns 
● Prepare, plan and manage the publication of all publicity materials to maximize Silverleaf brand promotion 
● Produce valuable content for Silverleaf online presence, editorial design and organize the company’s publications and newsletters 
● Monitor progress and submit marketing performance reports


Marketing and Graphics Design

● Development of brand guidelines 
● Review of all company marketing materials and documents to align with the newly created brand guidelines 
● Updating website content, functionality and engagement 
● Creating and distributing digital content 
● Supporting our social media consultant to gather and create content for regular and engaging social media communications 
● Managing communication that comes in through the website and general email account ● Graphic design of school marketing materials; brochure, flyers, posters, newsletters 
● Design of key documents and reports 


Market research

● Conduct general market research to keep abreast of trends and competitor’s marketing movements

● Maintain research database by identifying and assembling marketing information 
● Conduct market research to identify expansion opportunities 
● Market research of existing customers to understand satisfaction and improvement areas 


IT Systems Management Training

● Staff training on Gsuite and other used softwares 
● Internal team tech support 
● Management and optimizing usage of school management system & platforms 


Bachelor or Master degree in Communication, Marketing or related field 
● Minimum 5 years work experience 
● Experience with communication tools, including digital (google analytics, google G suite, Photoshop and/or others) 
● Comfortable working in a fast-moving, start-up environment 
● Fluency in English 
● Fluency in Swahili would be highly preferred 
● Strong written and verbal communications skills 
● Positive attitude, self-starter, entrepreneurial spirit, sense of humor and willingness to learn new things 
● Commitment to excellence, outstanding work ethic, and attention to detail 
● Resourcefulness and creative problem solving 



Please apply for this position by: 

1. Sending CV, link to LinkedIn profile and Cover Letter to with first and last name and position title in the email subject line. All application materials should be in English


2. Application should also include link to a video of maximum 2 minutes (120 seconds) with brief personal introduction and candidate explaining why they are interested in this role and joining the Silverleaf Academy team. 

3. Please share link or attachment to creative portfolio or previous design and communications work 

*NB: Applications will only be considered if item 1 and 2 are submitted in full and in correct format, item 3 is optional if candidate posses such items. 


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